Branding process for an artisan cheese company

Currently working on a very exciting project for a Hungarian diary farm. This family business is launching their artisan cheese company and introducing their 4 new cheese flavors this year in the local market. 

I was lucky to work with them to create their brand and design a line of their new product packaging. Their cheese is called Paraszt Sajt. Paraszt stands for a hungarian farmer.

My goal was to create a cheerful, positive logo and a colorful packaging line. Take a look on some of my sketches and the final logo. The final package design will be shared soon...

 

Concept 1: Idyllic countryside

Healthy, natural, traditional diary products. Handmade from the heart for the whole family.

The first logo option

The first logo option

The first packaging options  

The first packaging options

 

Concept 2: The friendly farmer

Old farmer man with a mustache symbolizes  a positive attitude.

The second logo option

The second logo option

Second packaging option

Second packaging option

Concept 3: The classic farmer

Package option Nr. 3

Package option Nr. 3

I will share with you the final design very soon!

Johanna FriedmanComment