Brand Strategy, Branding, Interior Branding, Marketing materials, Social Media design, Event branding, Webdesign
Studio Shine is a unique yoga and pilates studio in Ramat HaHayal, Tel Aviv.
Our goal was to create a brand new studio experience, where people can connect and be inspired to live life to the fullest.
After client chose the final option, the brand visuals and look and feel have been perfected for different applications and products.
The studio’s unique interior design has been created by Studio Yaron Tal. In cooperation with them we developed the graphic signage, and the wall graphics for the pilates and yoga rooms.
Studio Shine opening event a day full of beauty and inspiration. Gave the visitors an all around experience of the studio.
Window hand lettering by superhappy studio - Illustrations by Haviva Seligson.
Branding concept phase
Concept building based on competitor research, Target audience and personas, brand mission, vision and promise. Defining brand characteristics resulted in two concepts.
Branding second phase
After client chose two directions of the concept phase, I explored them in different ways and presented two logos and brand visuals, that will serve as the base of the brand.